Web Design

Margaret’s Folly specializes in good, clean web design… aesthetically… and behind the scenes. Your visitors – both clients and potential clients – will visit a website that is well designed, well planned and easy to navigate. Of equal importance, Google and Yahoo! will find your content easily. Margaret’s code is as clean and simple as her graphics… providing you with a website that your visitors will appreciate – as will the search engines. Never underestimate the value of having a website that works for both humans and search engine robots. It’s important.

Oh… and that aesthetically pleasing design? It will invite your visitors in to your site in the first place. The ease of navigation?… the fact that they are finding what they’re looking for? That will keep them on your site. Isn’t that what it’s all about? Check out Margaret’s portfolio of web design.

Content Management

Updating your site should be effortless. You should be able to do it yourself rather than wait for your designer to make your edits. Margaret will build you a website with a content management solution built right in. And you won’t believe how easy it is to make your own website changes.

e-Commerce

Need e-commerce? Margaret has a simple and inexpensive solution – and you can make your own edits to your shop to boot. What can be better than that?

Search Engine Optimization (SEO) & Copywriting

What good is your website if no one can find it? Margaret can not only assist you in researching the best possible keywords for your website, but also, she knows where to best place those keywords within your website copy and within your website’s code. She knows the best ratio of keywords to text and… she knows what not to do. You don’t want to get tossed out of the search results for using questionable SEO methods, now do you? Didn’t think so. Call Margaret’s Folly at 203-768-9553 to improve your websites search engine placement.

Online Marketing

Margaret’s Folly has been providing her clients with not just web design but with online marketing… using blogs, online newsletters, social media and Google Adwords campaigns. She can teach you the hows and whys of blogging and she can write the copy for your newsletters or she can simply design your template and allow you to change your newsletter and send it out yourself. For more information on blog design and blog tutorials, see below.

Blog Design

What is all the hype about blogs anyway? If you don’t know the answer to that question, you’ve come to the right place. Blogs have many faces and many uses. In fact, blogs have too many purposes to list here. But for businesses, blogs are websites that allow for interaction between customer and vendor… priceless interaction between customer and vendor that once cost thousands of dollars in marketing research. That marketing research can now be yours for the small cost of adding a blog to your website. The features and benefits of adding a blog to your website are so great that there simply isn’t enough room in this small space to list them. Want to learn about blogs? Margaret’s Folly can teach you the why, where and how of it all. Call 203-768-9553. Every business can benefit from adding a blog to their website… every business. If you don’t have a blog, you need one. Call Margaret’s Folly and learn how you can increase the traffic to your website with a blog and how you can increase sales by adding a blog to your website.

Mobile (.mobi) Design

Cell phones are outselling personal computers at the rate of 4 to 1. And cell phones are getting smarter and smarter every day. Could your cell phone search the web in 1990? Of course not. But – these days – smart phones and iPhones and Blackberries can surf the web and cell phone users are purchasing internet packages for their cell phones. Using Edge and 3G technology, cell phones can surf the web with or without WiFi. What does this mean for your business? It means that you need either an additional website or an additional section on your current site that caters to cell phone technology. Margaret’s Folly can provide you with a smaller, more accessible website – minus the bells and whistles – that allows cell phone users to find your business via their cell phones. Keep your big beautiful website – with all its bells and whistles – on the web for all to see when they visit via their computer. But let Margaret add a mobile website to your online marketing… a site that tells visitors the basics… your services, your phone number, directions to your location (or locations.) A smaller, more optimized site that doesn’t take long to load will enable cell phone users to visit your mobile site without drumming up exorbitant cell phone charges. Don’t ask “Wi” and don’t miss out. Your competitors will eventually add mobile websites to their arsenals of marketing collateral. You need to do the same. This is one area where you really do want to keep up with the Joneses. And it’s not expensive.* Call Margaret’s Folly for a quote.

*It depends on the amount of information you want to include on your mobile site, but most often, mobile sites are considerably less costly to produce. For those of you who still don’t have a conventional website, a mobile website might be the inexpensive solution.

Mutimedia Design & Widget Design

Ahhh… the fun of it all… animations and bells and whistles on your website. Look at my oh-so-cool website… if you can find it. So many customers ask Margaret for sites designed in a program called Flash. Margaret loves Flash… really, she does! But search engines don’t love Flash… because – at the present time – websites built in Flash don’t have searchable text. Therefore, websites built in Flash aren’t found easily via Google and Yahoo! et al. And that’s kind of important in the grand scheme of all things web, isn’t it? Additionally, clients who want to add Flash to their website are rarely capable of making changes to these Flash interfaces once they’re launched. But don’t dismay… there are ways to incorporate Flash and multimedia into your website – providing you with the best of both worlds. And Margaret can provide you with an array of multimedia services. See her Multimedia portfolio and call her to discuss adding some bells and whistles to your website – using widgets. And learn how others can add your widgets to their sites… and to their Facebook pages and MySpace pages.

Print & Logo Design

Don’t have a “look”? Perhaps your logo needs updating. Margaret’s Folly can provide you with a timeless logo or bring your current logo into the 21st century. And she can provide you with a complete package… logo design, letterhead design, envelope design, brochures, postcards, mailers, newsletters… you name it. Take a look at her Print & Logo Design portfolio. See anything you like? Call Margaret for that same stellar treatment of your marketing collateral.

Photography

Do you need photos for your print and website marketing? Margaret’s Folly can provide you with a low cost alternative to commercial photography. Call her for a quote today at 203-768-9553.